About Local Sports Media Advisors
At Local Sports Media Advisors, we believe the future of sports lies in how well teams and brands connect with their fans—locally and directly. That belief drives everything we do.
Founded by Todd Merkow, a leader in local media strategy and multi-platform distribution, our firm brings a sharp understanding of how to maximize reach, discovery, and fan connection across every screen. We design content strategies that align with platform behavior, prioritize user experience, and unlock the full value of each distribution opportunity.
With decades of experience working across professional teams, college programs, media brands, and technology platforms, we’ve seen how the right strategy can unlock powerful outcomes—from reach and engagement to revenue and long-term loyalty.
We specialize in building data-informed, region/territory/market-specific media strategies that meet the moment:
- Direct-to-consumer subscription models
- Dynamic distribution across streaming and linear
- Smart content development for every screen
- Monetization through ad sales, sponsorships, and media rights
Every client engagement taps into a collective of seasoned professionals with expertise across disciplines. We tailor each project to meet your unique needs—scaling the right talent and tools to maximize both short-term impact and long-term value.
We’re not just focused on today’s playbook—we’re helping shape what’s next for local sports media.
