There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

This isn’t just experience—it’s leadership that has helped evolve the local sports media ecosystem from the inside out. From managing regional sports networks through pivotal industry shifts to launching one of the earliest national sports streaming platforms, we’ve consistently been ahead of the curve—setting strategy, building infrastructure, and helping others see where the game is going before it gets there.

We've led initiatives that transformed how content is created, distributed, and monetized—partnering with traditional MVPDs, forward-thinking multiplatform digital distribution, and building content strategies that deepen fan engagement. From live game production to original programming, our approach connects content development directly to audience growth and revenue performance.

Our experience extends across the entire value chain—pricing, packaging, and forecasting; subscriber acquisition and retention; creative marketing; and a deep understanding of user experience as a business driver. We know how to turn strategy into execution and media moments into long-term value.

These insights and capabilities form the foundation of our expertise, outlined in the strategic focus areas below.